For years, LinkedIn has been the go-to platform for professionals but with Gen Z entering the workforce, many are asking: is LinkedIn still relevant, or has it become too formal for a generation that thrives on authenticity, aesthetics, and speed?
Unlike millennials, Gen Z isn’t afraid to job hop, slide into DMs for freelance gigs, or promote their side hustles on platforms like Instagram, Twitter, or even TikTok. They prefer casual networking, voice notes over cover letters, and opportunities that feel less “corporate” and more real. While LinkedIn remains valuable, many Gen Z users see it as performative full of curated success stories that don’t always reflect their experience or aspirations.
That doesn’t mean they’re ignoring it altogether. In fact, Gen Z is reshaping how LinkedIn is used. They’re posting raw career updates, calling out toxic cultures, sharing burnout stories, and using the platform as a space for personal branding rather than just resumes. The lines between influencer and job seeker are blurring, and Gen Z is driving that shift.
So, is LinkedIn still cool? It depends on how you use it. For Gen Z, it’s not about ditching professionalism it’s about redefining it. If companies and recruiters want to engage this generation, they’ll need to show up with more than just job descriptions. They’ll need to be human, bold, and unfiltered just like the audience they’re trying to attract.
For years, LinkedIn has been the go-to platform for professionals but with Gen Z entering the workforce, many are asking: is LinkedIn still relevant, or has it become too formal for a generation that thrives on authenticity, aesthetics, and speed?
Unlike millennials, Gen Z isn’t afraid to job hop, slide into DMs for freelance gigs, or promote their side hustles on platforms like Instagram, Twitter, or even TikTok. They prefer casual networking, voice notes over cover letters, and opportunities that feel less “corporate” and more real. While LinkedIn remains valuable, many Gen Z users see it as performative full of curated success stories that don’t always reflect their experience or aspirations.
That doesn’t mean they’re ignoring it altogether. In fact, Gen Z is reshaping how LinkedIn is used. They’re posting raw career updates, calling out toxic cultures, sharing burnout stories, and using the platform as a space for personal branding rather than just resumes. The lines between influencer and job seeker are blurring, and Gen Z is driving that shift.
So, is LinkedIn still cool? It depends on how you use it. For Gen Z, it’s not about ditching professionalism it’s about redefining it. If companies and recruiters want to engage this generation, they’ll need to show up with more than just job descriptions. They’ll need to be human, bold, and unfiltered just like the audience they’re trying to attract.